Amazon has just unveiled its Prime Day 2025, set for October 7, but if you’re not keen on waiting that long, there’s a plethora of early-bird deals to snag right away. We’ve curated a selection of our top picks that are currently discounted from brands such as L’Oreal, Maybelline, and Kitsch. These editor-endorsed items include cozy throw blankets, comfortable lounge ensembles, makeup, leave-in conditioners, fragrance, and more, all priced under $25 on Amazon.
Here are some of the highlights:
– Bedsure GentleSoft Throw Blanket, now $13 instead of $16
– Trendy Queen Turtleneck Long-Sleeve Shirt, now $15 instead of $18
– Cliganic Organic Jojoba Oil, now $10 instead of $14
– Sun Bum Revitalizing 3-in-1 Leave-In Conditioner, now $16 instead of $17
– L’Oreal Paris Infallible 32 Hour Fresh Wear Foundation, now $15 instead of $17
– Neveika Portable Jewelry Box, now $7 instead of $8
– Lillusory 2-Piece Sweat Shorts Set, starting at $20 instead of $28
– DiDiSky Under-Cabinet Motion-Sensor Lights, now $13 instead of $20
– Kitsch Hair Perfume, now $17 instead of $20
– Maybelline Instant Age Rewind Eraser Color-Correcting Concealer, now $10 instead of $11
– Ronxs Electric Candle Lighter, now $8 instead of $13
Here are some insights from our team:
“This Bedsure throw might just be the softest thing you’ve ever felt. It’s warmth is perfect for movie nights or as an extra layer on your bed. I adore it for being lightweight and easy to wash. The texture stays fluffy and doesn’t get pilly or rough with use, and it doesn’t shed. At just $13, it’s a steal and an ideal housewarming present!” – Euna Park, Senior Shopping Editor
“I’m a big fan of turtlenecks for the cold months because they’re so adaptable for layering or standalone wear. This one comes in 20 stunning colors, and under $20, you can grab a few. The material is stretchy and comfortable, and you won’t get too warm if you wear it under a sweater.” – Gabriela Garcia, Strategy Editor
“I’ve been using this jojoba oil for over a year on my cuticles and hands, and it’s left them incredibly soft. One bottle lasts for months, and it’s great as a post-shower body moisturizer. Plus, a little goes a long way, and it dries quickly, leaving no greasy residue.” – Emma Ashe, Shopping Editor
“I’ve been loyal to this leave-in conditioner for years. It smells fantastic, like bananas and coconut, and makes my dry, bleached hair manageable. I usually opt for the 4-ounce spray, which lasts about two months, but the 1.5-ounce size is perfect for travel due to its compact size. My partner uses it too, so we only need to pack one bottle for trips.” – Meg Lappe, Senior Editorial Director
“This foundation does wonders for masking the redness in my face. The best part is that I don’t need much—a little goes a long way. It’s my go-to makeup, paired with some powder, and I often forget I’m wearing it because it’s so light and doesn’t crease.” – Allison Cacich, Editorial Director
“I received this travel jewelry case as a gift and now never travel without it. It keeps my jewelry organized and tangle-free, as opposed to throwing everything into a drawstring pouch.” – Lily Gray, Senior Shopping Editor
“These lounge sets are my summer staple, and while I’m sad to put them away, this is a great autumn alternative. They come in many cute colors to match your mood—I have one in dark gray that I wear weekly.” – Mia Ingui, Editor
“These motion-sensor lights are a game-changer in my closets with poor lighting. They turn on automatically when I open the door, and I’m considering one for the laundry room too. Plus, they’re USB rechargeable, which is ideal since I’m not about to mess with electrical installations.” – Steph Osmanski, Shopping Writer
“I’m a perfume enthusiast and love trying new scents. I just finished my Kitsch hair perfume in the Amber Shores scent and am eager to restock, especially at the sale price of $17. It serves as both a body and hair mist, with the scent lasting all day. The 1.7-ounce size is perfect for on-the-go use.” – Gabriella Maestri, Shopping Writer
“Pregnancy has caused my acne to flare up, and while I can’t control the hormonal breakouts, I can cover them with this green-tinted concealer. It neutralizes redness and allows me to apply a lighter concealer on top. It’s also great for shading mixing to achieve a better foundation match in seconds.” – Wendy Vazquez, Senior Shopping Writer
“My best friend introduced me to USB lighters, and they’ve revolutionized my candle-lighting experience. This flameless, electric lighter is a breeze to use and the fact that it’s rechargeable is a significant plus. At $8, it’s a no-brainer.” – Carly Totten, Shopping Editor
