I Plan Trips to Japan for a Living—These Are the Best Hidden Gems in the Country

As the allure of Japan continues to captivate the world, an increasing number of adventurers are seeking to venture beyond the typical tourist haunts. For over a decade, I’ve been recognized on Travel + Leisure’s A-list as a leading authority on Japanese travel, constantly discovering new dimensions to this fascinating nation. Recently, I embarked on a month-long journey through the country known as the Land of the Rising Sun, in pursuit of a tranquility-filled exploration that included unique destinations, luxurious lodgings, and exclusive encounters. Here are some of the most underappreciated districts I discovered, and how you can also immerse yourself in their charm.

Tokyo’s Quirky Treasures

Recommended Accommodation: Janu Tokyo, a new addition to the Aman group, features eight impressive dining options and the city’s largest spa. Its doors opened in May 2024, quickly earning it a reputation as one of the city’s most buzzworthy properties.

Shimokitazawa street with pedestrians and colorful buildings in Tokyo
Shimokitazawa street with pedestrians and colorful buildings in Tokyo

Janu Tokyo

Kyoto’s Vibrant Nights and Matcha Delights

Kyoto boasts a lively nightlife scene for those in the know. Visitors can bounce between unmarked speakeasies, hidden cocktail bars, or even the underground Club Metro, tucked away behind a secret door at the Marutamachi subway station.

By day, journey to Uji, the birthplace of matcha, just south of Kyoto. Here, one can savor matcha from the ancient Okunoyama Tea Garden, the sole surviving Muromachi-era Uji Shichimeien (Seven Tea Farms of Uji), with a history spanning over 600 years.

Recommended Accommodation: The Shinmonzen is a modern take on a traditional ryokan, designed by the renowned Tadao Ando, and boasts a Japanese-French fusion restaurant by Chef Jean-Georges Vongerichten.

Onomichi & the Setouchi Islands for Intrepid Trips

Nestled along the Seto Inland Sea and a brief 40-minute shinkansen ride from Hiroshima lies Onomichi, a picturesque fishing town brimming with tiny temples, artisan workshops, and enchanting cafes. Exploring the area via cable car and meandering down its steep, winding streets is an experience like no other.Venture further to the Setouchi Islands, where you can cycle across architectural marvels of suspension bridges or embark on a private boat tour, meandering through charming fishing villages and relaxing on pristine beaches by the azure sea.

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Recommended Accommodation: Azumi Setoda, a charming 22-room ryokan founded by Adrian Zecha of Aman Resorts, is at the forefront of tourism in this uncharted destination.

Fukuoka’s Culinary Delights and Sumo Thrills

Fukuoka, a lush city on Japan’s southernmost Kyushu island, offers a rich blend of culture, cuisine, and coastal beauty. Gourmands can indulge in world-class cuisine, from the famous Hakata ramen to mouthwatering gyoza, while exploring modern art, ancient castle ruins, and local artisan shops. The city is particularly compelling in November when the renowned Grand Sumo Tournament comes to town.

Recommended Accommodation: The Ritz-Carlton, Fukuoka, one of the brand’s most opulent offerings in Japan, features a Club Lounge, four dining options, and breathtaking views of Hakata Bay.

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Nagano Prefecture for Thrilling Escapades

For a less trodden winter experience, head to Hakuba or Nozawaonsen in Nagano Prefecture instead of the popular Niseko. After a day of skiing, unwind in the nearby hot springs (onsen). In Iiyama, you can try your hand at a gold leaf kintsugi workshop, go ice fishing, or embark on a serene snowshoe hike guided by a monk.

Recommended Accommodation: The Legacy Untold can arrange for you to stay in a beautifully restored traditional minka, a farmhouse that blends western comforts with traditional charm, or consider a day trip to Nagano from Kanazawa by train.

The Art Islands for Cultural Enrichment

Comprising Naoshima and Teshima among others, the Art Islands in the Seto Inland Sea have become a mecca for art enthusiasts worldwide. Here, art, architecture, and nature seamlessly intertwine, offering avant-garde installations, esteemed museums like The Chichu Art Museum, and iconic outdoor sculptures, including Yayoi Kusama’s “Pumpkin” on Naoshima.

Recommended Accommodation: Benesse House, located on Naoshima, is a unique blend of museum and hotel, perched on a tranquil hillside overlooking the Seto Inland Sea, providing an unforgettable immersive experience.

Kanazawa’s Artisanal Heritage

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Kanazawa, the cultural heart of Ishikawa Prefecture, offers the enchantment of Kyoto without the hustle and bustle. Discover the historic Nagamachi samurai district, wander through the renowned Kenroku-en Garden, and encounter the city’s celebrated artisans, specializing in gold leaf and pottery. Don’t miss a visit to a traditional geisha house for a night of sake and entertainment. In Kanazawa, be sure to indulge in the delectable Kobe beef, an exquisite culinary experience that won’t break the bank.

Recommended Accommodation: Korinkyo, once an art gallery and now a chic boutique hotel with an in-house distillery, provides tranquil, spacious rooms with interiors inspired by the cocoon.

Mark Lakin, a Japan travel expert and member of Travel + Leisure’s A-List and Travel Advisory Board, can craft personalized Japan itineraries starting at $1,500 per person, per day. Reach out to him at [email protected] to begin your journey. For more information, visit The Legacy Untold website.

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